Nvidia’s GeForce Now subscription has been going strong for two years and has bumped up its subscription prices from $4.99 (£4.99) per month to $9.99 (£8.99) from today. Existing users who had signed up with the Founders membership scheme will be allowed to continue on the original pricing plan, but new members will only be given access to the new Priority Membership at the higher price.
The service is quickly closing in on 10 million members and Nvidia says it is looking to improve the quality of the offerings for all members, improving capacity and adding two new data centres set to come online soon. Improvements have also been planned to get users into their games faster, using account linking for key games and updates pre-loading to cut load times by half.
GeForce Now has witnessed several updates to keep it in line with recent releases and the service currently boasts nearly 800 games on its roster. On an average, 10 new games are added each week, and Nvidia has stated they want to increase this by 50% by the end of the year.
The price increase is in line with other streaming services such as Netflix, which has bumped its membership price several times since dominating the streaming watchable content field. However, it is a big single jump in price that Nvidia is proposing, as opposed to increasing it marginally over a period of time.
$5 seemed like a really good deal for a service which gave you access to a wide library of games and required no downloads. But $10 may make some people pause and reconsider, especially since they would already be paying for other subscription services.
NVIDIA Corporation is an American multinational technology company incorporated in Delaware, based in Santa Clara, California. They design graphics processing units (GPUs) for the gaming and professional markets, as well as system on a chip units (SoCs) for the mobile computing and automotive market. Best known for the “GeForce” lines of GPUs, they are a direct competitor to AMD’s “Radeon” series. NVIDIA has also expanded its offerings with its handheld game consoles Shield Portable, Shield Tablet and Shield Android TV and its cloud gaming service GeForce Now.